Maria’s Ristorante

Abstract

In an effort to save his business, Paul Marciano, the owner of Italian family restaurant Maria’s Ristorante, runs a number of experiments focused on improving the customer experience around his target customer segment. These experiments lead to a better understanding about his business and cause him to make specific changes to his business model that ultimately improve things across the board. The experiments are based on research from the academic literature on the use of behavioral variables to manage customer perceptions.

Citation

Maiden, S.E. and Weiss, E.N. (2015), "Maria’s Ristorante", . https://doi.org/10.1108/case.darden.2021.000061