Whole Foods Market and Wild Oats Merger

Abstract

Whole Foods and Wild Oats were both natural- and organic-food stores that competed for similar customers on values such as high-quality and healthy products, excellent customer service, knowledge of products, and an enjoyable shopping experience. In February 2007, Whole Foods announced that it would purchase a smaller but formidable competitor, Wild Oats. There was tremendous geographic complementarity involved: The merger would give Whole Foods the largest footprint within the natural- and organic-grocery industry in North America.

Citation

Aprill, C., Payne, D., Ring, S., Strauss, K., Bourgeois, L.J. and Hammaker, P.M. (2008), "Whole Foods Market and Wild Oats Merger", . https://doi.org/10.1108/case.darden.2021.000005