The Independent Adviser for Vanguard Investors

Darden Business Publishing Cases

ISSN: 2474-7890

Publication date: 20 January 2017


The director of marketing and operations for a financial newsletter must deal with a host of issues that surround the practice of renting mailing lists and soliciting new subscribers by direct mail. The case can be used to introduce the concept and calculation of customer lifetime value.



Pfeifer, P. (2017), "The Independent Adviser for Vanguard Investors", Darden Business Publishing Cases.

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