The Independent Adviser for Vanguard Investors
Publication date: 20 January 2017
Abstract
The director of marketing and operations for a financial newsletter must deal with a host of issues that surround the practice of renting mailing lists and soliciting new subscribers by direct mail. The case can be used to introduce the concept and calculation of customer lifetime value.
Keywords
Citation
Pfeifer, P.E. (2017), "The Independent Adviser for Vanguard Investors", . https://doi.org/10.1108/case.darden.2016.000309
Publisher
:University of Virginia Darden School Foundation
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