Netflix, Inc.: The Customer Strikes Back
Publication date: 20 January 2017
Abstract
“This case is an updated version of ““Netflix Inc.: DVD Wars”” (UVA-M-0763), and was written as a replacement for it.
A financial analyst is asked to appraise the value of Netflix's stock at a time of unprecedented turmoil for the company. This case introduces customer lifetime value (CLV) as a useful metric for subscription-based businesses.”
Keywords
Citation
Venkatesan, R. and Shively, D. (2017), "Netflix, Inc.: The Customer Strikes Back", . https://doi.org/10.1108/case.darden.2016.000213
Publisher
:University of Virginia Darden School Foundation
Copyright © 2012 by the University of Virginia Darden School Foundation, Charlottesville, VA. All rights reserved.