Netflix, Inc.: The Customer Strikes Back

Darden Business Publishing Cases

ISSN: 2474-7890

Publication date: 20 January 2017

Abstract

A financial analyst is asked to appraise the value of Netflix's stock at a time of unprecedented turmoil for the company. This case introduces customer lifetime value (CLV) as a useful metric for subscription-based businesses.”

Keywords

Citation

Venkatesan, R. and Shively, D. (2017), "Netflix, Inc.: The Customer Strikes Back", Darden Business Publishing Cases. https://doi.org/10.1108/case.darden.2016.000213

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Publisher

:

University of Virginia Darden School Foundation

Copyright © 2012 by the University of Virginia Darden School Foundation, Charlottesville, VA. All rights reserved.

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