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Chrysler Corporation: Negotiations between Daimler and Chrysler

Darden Business Publishing Cases

ISSN: 2474-7890

Publication date: 20 January 2017


This case may be taught singly or used as a merger-negotiation exercise with “Daimler-Benz A. G.: Negotiations between Daimler and Chrysler” (UVA-F-1241). Set in February 1998, the case places students in the position of negotiators for the company; their task is to value both firms, assess the potential earnings dilution of a combination, and negotiate a detailed agreement with their counterpart. The case can be used to explore such interesting negotiation issues as determination of a share-exchange ratio, treatment of major stockholders, and structuring a deal. Also, the case and exercise can be used to spark a discussion of acquisition in comparison with strategic alliance, or other less formal models of combination.



Bruner, R.F., Spekman, R.E., Christmann, P., Kannry, B. and Davies, M. (2017), "Chrysler Corporation: Negotiations between Daimler and Chrysler", Darden Business Publishing Cases.



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