To read this content please select one of the options below:

3 Fellers Bakery

Publication date: 20 January 2017

Abstract

This case could be used in entrepreneurship, strategy, and small-business courses. It presents classic issues regarding successful start-ups such as how to choose from a multitude of growth opportunities; how to pace growth so as not to dilute quality control and financial risk tolerance; and how to choose a strategic focus.

Keywords

Citation

Hess, E.D. (2017), "3 Fellers Bakery", . https://doi.org/10.1108/case.darden.2016.000004

Publisher

:

University of Virginia Darden School Foundation

Copyright © 2009 by the University of Virginia Darden School Foundation, Charlottesville, VA. All rights reserved.

Related articles