The influence of green dynamic capabilities on brand sustainability among manufacturing enterprises in Tanzania: mediation of green technology innovation
ISSN: 2754-1312
Article publication date: 21 August 2023
Issue publication date: 30 October 2023
Abstract
Purpose
This research aims to explore the concept of green dynamic capabilities, which can facilitate the adoption of green technological innovations for the purpose of enhancing brand sustainability. Specifically, the study seeks to investigate the mediating role of green technological innovations in the relationship between green dynamic capabilities and brand sustainability.
Design/methodology/approach
To achieve this aim, the study employed partial least squares structural equation modeling (PLS-SEM) and surveyed 316 managers of manufacturing enterprises.
Findings
The results showed that all relationships tested were positive and significant, and green technological innovation was found to be a significant mediator in the relationship between green dynamic capabilities and brand sustainability.
Originality/value
By adding a mediating variable (green technological innovations), this study adds to the literature on sustainability as well as contributes to the on-going debate on how manufacturing firms can be related to environmental issues in their productions.
Keywords
Citation
Ismail, I.J. (2023), "The influence of green dynamic capabilities on brand sustainability among manufacturing enterprises in Tanzania: mediation of green technology innovation", Technological Sustainability, Vol. 2 No. 4, pp. 388-403. https://doi.org/10.1108/TECHS-03-2023-0016
Publisher
:Emerald Publishing Limited
Copyright © 2023, Emerald Publishing Limited