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The Macheke Sustainability Project

Stuart Rosenberg (Monmouth University, Monmouth, New Jersey, USA)
Susan Forquer Gupta (Monmouth University, Monmouth, New Jersey, USA)
Moleen Madziva (Monmouth University, Monmouth, New Jersey, USA)

Publication date: 1 May 2013


Case description

Molly Madziva, who was born in Zimbabwe, was sent by her family to the USA to attend college. When she graduated in 2000 there were no jobs for her in Zimbabwe, as the economy was among the weakest in the world. While working as a software engineer at Bell Labs in New Jersey she decided that she wanted to help the people in her village of Macheke, the majority of who were farmers. Her idea would be an ambitious one. Molly called this the Macheke Sustainability Project. Molly met with various stakeholders who had an interest in the project. Following a thorough situation analysis and the formulation of a list of strategic initiatives, the major decision that she was left with was how to most effectively go about handling the implementation of the project. Her options included: a project within the Institute for Global Understanding at Monmouth University where she was enrolled as a graduate student; a non-profit business located in the USA; a non-governmental organization (NGO) located in Zimbabwe; and a private business in Zimbabwe. Each of these options had clear benefits. Molly was torn, however, as to which she should choose.



Rosenberg, S., Gupta, S.F. and Madziva, M. (2013), "The Macheke Sustainability Project", , Vol. 9 No. 2, pp. 47-57.



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Copyright © 2013, Emerald Group Publishing Limited

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