Deaf in the Family: The pursuit of a business venture with uncertain profit potential

Abstract

Their problem centered on the uncertainty of financial success in producing hip hop records, which was their passion, and deciding whether to devote energy and resources toward it, and away from making commercial music, which was their livelihood.

Citation

Rosenberg, S. (2009), "Deaf in the Family: The pursuit of a business venture with uncertain profit potential", The CASE Journal, Vol. 6 No. 1, pp. 46-68. https://doi.org/10.1108/TCJ-06-2009-B004