Opportunity recognition in a declining industry: the consultant's role
Publication date: 2 April 2015
Abstract
Synopsis
Carl Woods, a management consultant, experiences a series of frustrating events when trying to replace the mesh sling to a patio chair. Eventually, he realizes that he could organize a coopetitive relationship among the various outdoor furniture companies, each of which provided only a portion of the service he needed. The case tracks Carl's recognition of the opportunity presented by a hole in the market and the consultant's role in the development of coopetition in the Florida outdoor furniture industry. Students are asked to assist Carl in performing the consulting role by developing solutions to the problems that have arisen within the coopetitive group.
Research methodology
This case has been field researched.
Relevant courses and levels
The case is suitable for undergraduate students in basic entrepreneurship, small business management, or organizational behavior.
Keywords
Acknowledgements
Names of companies and individuals have been disguised.
Citation
Vega, G. and Simendinger, E. (2015), "Opportunity recognition in a declining industry: the consultant's role", , Vol. 11 No. 2, pp. 217-224. https://doi.org/10.1108/TCJ-05-2014-0042
Publisher
:Emerald Group Publishing Limited
Copyright © 2015, Emerald Group Publishing Limited