How Is Today's Consumer Affected by the Use of Media in Advertising? A WebQuest

Abstract

Fifth graders will enjoy this WebQuest that challenges their understanding of the role that advertising plays in influencing youth. WebQuest makes use of the multiple types of resources through the internet including historical advertisements in print and video clips of today’s world. The Teacher’s Page sets the context for usage in a larger unit of study.

Citation

Courtney, A. and Haas, M.E. (2006), "How Is Today's Consumer Affected by the Use of Media in Advertising? A WebQuest", Social Studies Research and Practice, Vol. 1 No. 2, pp. 242-242. https://doi.org/10.1108/SSRP-02-2006-B0007