Public perception of corporate social responsibility of AngloGold Ashanti in Obuasi Municipality, Ghana
ISSN: 1747-1117
Article publication date: 13 September 2018
Issue publication date: 4 October 2018
Abstract
Purpose
This paper aims to ascertain how knowledge of corporate social responsibility (CSR) by community members influenced their perception of Anglo Gold Ashanti (AGA) and its reputation.
Design/methodology/approach
The study used a qualitative approach using the phenomenology design. The population of the study was the residents of the Obuasi Municipality and a sample size of 20 was used. Purposive sampling was used to select both the sample frame and the respondents for the interview. An interview guide was used to carry out the in-depth interviews. Thematic analysis was used to analyse the interview notes.
Findings
The study found out that the CSR carried out by AGA was mainly for philanthropic or ethical purposes. The CSR of AGA was perceived to be very important for the Obuasi Municipality, except that it has not been done to the satisfaction of the community members. There was a gap between the perception of the community members about AGA’s CSR and the observed CSR activities of AGA.
Research limitations/implications
The findings are based on people’s experiences and may differ in another geographic area even within the same country. People’s experiences may be different from reality.
Practical implications
Detailed background study is required to understand the expectations of communities where mining firms operate.
Social implications
It is important for companies to appreciate the fact that communities in Africa have high expectations from entities doing business because there are real needs in communities.
Originality/value
Poor CSR practices will jeopardise the relationship between the firm and the community.
Keywords
Citation
Abraham, E.M., Asor, V., Torviawu, F., Yeboah, H. and Laryea, F. (2018), "Public perception of corporate social responsibility of AngloGold Ashanti in Obuasi Municipality, Ghana", Social Responsibility Journal, Vol. 14 No. 3, pp. 485-500. https://doi.org/10.1108/SRJ-08-2016-0149
Publisher
:Emerald Publishing Limited
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