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Factors affecting retailer social responsibility: a PLS-SEM approach in the context of Bangladesh

Md. Farijul Islam (Department of Marketing, Jagannath University, Dhaka, Bangladesh)
M.M. Mofiz Uddin (Department of Business Administration, Northern University Bangladesh, Dhaka, Bangladesh)
Md. Mominur Rahman (Department of Business Administration, Northern University Bangladesh, Dhaka, Bangladesh)

Social Responsibility Journal

ISSN: 1747-1117

Article publication date: 18 August 2023

Issue publication date: 22 January 2024

294

Abstract

Purpose

This study aims to examine the determinants of retailer social responsibility (RSR) in Old Dhaka City and their impact on RSR practices.

Design/methodology/approach

A cross-sectional design was used to collect primary data from 180 retailers through a questionnaire survey. The study used partial least squares structural equation modeling to analyze the data and examine the relationships among the determinants of RSR.

Findings

The study found that economic and ethical factors positively and significantly affect RSR practices, while social and environmental factors negatively but not significantly affect RSR practices. Cultural factors were also found to positively and significantly affect RSR practices.

Practical implications

This study provides insights for retailers and policymakers to enhance their RSR practices by considering economic, ethical and cultural factors. The findings also contribute to the existing literature on stakeholder theory by highlighting the importance of considering multiple stakeholders in RSR practices.

Originality/value

This study provides insights into the determinants of RSR in a unique setting in associating stakeholder theory and in Bangladesh, which has received limited attention in the literature on RSR.

Keywords

Citation

Islam, M.F., Mofiz Uddin, M.M. and Rahman, M.M. (2024), "Factors affecting retailer social responsibility: a PLS-SEM approach in the context of Bangladesh", Social Responsibility Journal, Vol. 20 No. 3, pp. 605-625. https://doi.org/10.1108/SRJ-04-2023-0192

Publisher

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Emerald Publishing Limited

Copyright © 2023, Emerald Publishing Limited

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