Does pressure-induced partnership really matter? Empirical modelling of stakeholder pressure and firms’ CSR attitude
ISSN: 1747-1117
Article publication date: 14 September 2018
Issue publication date: 4 October 2018
Abstract
Purpose
The purpose of this paper is to show whether pressure-induced partnerships do impact the link between stakeholder pressure and firms’ CSR attitude. The veracity that stakeholder pressure and firms social attitude issues have been extensively covered in three interrelated literature, namely, corporate social responsibility (CSR), partnership and stakeholder management, is widely recognised. However, to date, efforts to investigate conditions under which partnerships initiated through stakeholder pressures help to impact firms’ CSR attitudes either as per their request or in a more balanced way, have rarely been explored.
Design/methodology/approach
Empirically, this paper adopts quantitative research approach (hierarchical multiple regression) to build a case that pressure-induced partnership is one such key driver that shapes firms’ CSR attitude.
Findings
Study results show that firms’ CSR attitude can only add value if these activities and firm reputation are aligned with meaningful pressure-induced partnerships.
Originality/value
The study’s methodological approach (hierarchical multiple regression) stands tall in studies that explore drivers that shape firms’ CSR attitude. The paper concludes with theoretical and managerial implications for future studies.
Keywords
Acknowledgements
Many thanks to all study participants who generously donated their time and provided invaluable information towards the study. Also, the author is grateful to Angela Erdiaw-Kwasie, who assisted with the proof reading of the statistical section of the article.
Citation
Erdiaw-Kwasie, M.O. (2018), "Does pressure-induced partnership really matter? Empirical modelling of stakeholder pressure and firms’ CSR attitude", Social Responsibility Journal, Vol. 14 No. 3, pp. 685-698. https://doi.org/10.1108/SRJ-04-2017-0075
Publisher
:Emerald Publishing Limited
Copyright © 2018, Emerald Publishing Limited