Future cities and self-organising value chains: the case of the independent music community in Seoul

Bernard Burnes (Stirling Management School, University of Stirling, Stirling, United Kingdom)
Hwanho Choi (Manchester Business School, University of Manchester, Manchester, United Kingdom)

Supply Chain Management

ISSN: 1359-8546

Publication date: 11 May 2015



This article aims to explore the arguments that citizens of future cities will increasingly live in virtual communities as well as bricks and mortar ones, and that some previously physical supply chains will become virtual networks or communities. In examining these arguments, the article investigates the development of the independent music community in Seoul, South Korea.


The research is based on a qualitative case study of music fans and independent record labels in Seoul.


The article shows that independent music fans in Seoul have built a self-organising, fan-dominated, value co-creating community, which has replaced the old, music label-dominated, hierarchical supply chain. The community arose from the passion of fans and their engagement with social media, rather the intentions of city planners and supply-chain architects.


The article shows that Seoul may be an exemplar of how future cities can and will develop, particularly in terms of the ability of people to use social media to develop and run their own virtual spaces and communities, which are tailored to the way they want to live their lives.



Burnes, B. and Choi, H. (2015), "Future cities and self-organising value chains: the case of the independent music community in Seoul", Supply Chain Management, Vol. 20 No. 3, pp. 300-312. https://doi.org/10.1108/SCM-04-2014-0141

Download as .RIS



Emerald Group Publishing Limited

Copyright © 2015, Emerald Group Publishing Limited

Please note you might not have access to this content

You may be able to access this content by login via Shibboleth, Open Athens or with your Emerald account.
If you would like to contact us about accessing this content, click the button and fill out the form.
To rent this content from Deepdyve, please click the button.