Monetizing social value in sports clubs
Sport, Business and Management
ISSN: 2042-678X
Article publication date: 12 August 2022
Issue publication date: 6 December 2022
Abstract
Purpose
European elite professional basketball clubs do not pursue economic profit maximization per se, but they also seek to create social value for stakeholders due to the community outreach and the emotional bonding that such organizations create. Here the purpose of this paper is to use an accounting system called social accounting to measure the social effects of an organization's activity in an effort to monetize and describe the holistic value created by these sports organizations for their stakeholders.
Design/methodology/approach
This study applies an adapted, redesigned social accounting using SPOLY methodology to two elite basketball clubs in the ACB League (Spanish First Division), in order to monetize their social value. This methodology integrates non-market social value (value created for stakeholders without a financial transaction) with market social value (value created for stakeholders through market transactions), by monetizing validated dimensions for non-market and market social value obtained via information provided by clubs and their financial statements.
Findings
Clubs create a quantifiable social value for stakeholders through non-market and market dimensions. Value creation is not merely restricted to securing financial profit for shareholders but rather takes on another dimension in which the various stakeholders receive a holistic value from clubs.
Originality/value
This study provides evidence that clubs generate a quantifiable social value for their stakeholders that complements their economic value. This can help clubs to set up their own narrative concerning value creation for stakeholders and enable them to convey and manage the overall distributed value for stakeholders.
Keywords
Acknowledgements
The authors show their gratitude to the people who have contributed to this research.
Citation
Mendizabal Leiñena, X., San-Jose, L. and García-Merino, J.-D. (2022), "Monetizing social value in sports clubs", Sport, Business and Management, Vol. 12 No. 5, pp. 560-579. https://doi.org/10.1108/SBM-09-2021-0107
Publisher
:Emerald Publishing Limited
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