Transformative Influence of Disruptive Innovations on Markets and Business Performance

Abstract

Researchers, business professionals, and policymakers are now focusing on how disruptive innovations affect markets and business performance in the quickly changing business landscape of today. This study investigates the complexity of disruptive innovations and how they alter established organizational strategies and market structures. The study explores the core traits of disruptive innovations and looks at how they upend established business models and alter the structure of entire industries. This study employs a comprehensive literature review to identify the primary motivators behind disruptive innovations and their diverse impacts on market dynamics. It looks into how disruptive change is sparked by evolving consumer behavior, flexible business models, and emerging technologies. Additionally, research examines how businesses use internal reorganizations and strategic alliances among other tactics to capitalize on and adjust to disruptive innovations. It also examines how market leaders deal with these difficulties in an effort to stay competitive, shedding light on the possible risks and uncertainties related to disruptive innovations. It also highlights how crucial it is for organizations to have innovative cultures and proactive adaptation in order to prosper in a time of swift technological advancements.

Citation

Narula, S. and Sabharwal, D. (2024), "Transformative Influence of Disruptive Innovations on Markets and Business Performance", Singh Kaurav, R.P. and Mishra, V. (Ed.) Review of Technologies and Disruptive Business Strategies (Review of Management Literature, Vol. 3), Emerald Publishing Limited, Leeds, pp. 163-184. https://doi.org/10.1108/S2754-586520240000003009