Leveraging Disruptive Technologies and Strategies for Competitive Advantage

Abstract

The recent pandemic has witnessed increased digitalization. The supply chain disruptions have forced businesses to adopt innovative business strategies that were not prevalent in previous years. This chapter elaborates on how integrating disruptive technologies such as artificial intelligence (AI), blockchain, and the Internet of Things (IoT) into business strategies is essential for modern organizations. It emphasizes creating and capturing value through business model innovation, highlighting the significance of developing a value proposition differentiating an enterprise in the market. This involves rethinking and redesigning how organizations create customer value, leveraging these technologies to enhance efficiency, customer experience, and competitive advantage. This chapter advocates for a proactive approach to technology adoption, stressing the importance of agility, innovation, and a forward-thinking leadership mindset in capitalizing on the opportunities presented by technological advancements.

Citation

Mishra, V. and Singh Kaurav, R.P. (2024), "Leveraging Disruptive Technologies and Strategies for Competitive Advantage", Singh Kaurav, R.P. and Mishra, V. (Ed.) Review of Technologies and Disruptive Business Strategies (Review of Management Literature, Vol. 3), Emerald Publishing Limited, Leeds, pp. 1-16. https://doi.org/10.1108/S2754-586520240000003001