This study proposes a theoretical model for measuring the greenness factors of a firm. We develop the multifactor utility function and find that the proportion of investment in green bonds is higher if greenness factors account for by a firm and vice versa. Moreover, we further develop the global aspects of greenness measures which identify how much level of greenness is maintained by a firm to make the environment green. In terms of reduction in emissions based on global measures, we report that the proportion of investment in green bonds is higher. This study argues that the difference between firm-related and global measures of greenness refers to distortion in portfolio allocation. Lastly, we compare the results of five Asian countries and report that Japanese firms are appropriately following the greenness measures while the firms operating in developing countries including Indonesia, Malaysia, Pakistan, and Thailand are far behind in implementing the greenness measures.
Yoshino, N. and Mumtaz, M.Z. (2021), "Green Bonds and Global Optimal Portfolio Allocation", Lee, C.-F. and Yu, M.-T. (Ed.) Advances in Pacific Basin Business, Economics and Finance (Advances in Pacific Basin Business, Economics and Finance, Vol. 9), Emerald Publishing Limited, Leeds, pp. 211-223. https://doi.org/10.1108/S2514-465020210000009011
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