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Clarifying Skills and Competencies in Organisational Decision Making – Perceptions of Finnish Communication Professionals

How Strategic Communication Shapes Value and Innovation in Society

ISBN: 978-1-78714-717-1, eISBN: 978-1-78714-716-4

ISSN: 2398-3914

Publication date: 11 October 2017

Abstract

This chapter seeks to better understand the skills and competencies that public relations (PR) professionals use in contributing to organisational decision-making processes. The data were collected by interviewing Finnish professionals using thematic semi-structured interviews. Overall, the results highlight a deep understanding of organisation management and decision-making processes. The most important competencies were business understanding and target group oriented thinking. The findings indicate that important skills are related to writing and social media. Regarding personal attributes, interaction and tolerance to criticism were acknowledged as most crucial. The conclusions suggest that if professionals analyse and review their skills, competencies and personal attributes related to decision making, this will support organisational performance and strengthen the added value of PR function. A reflection on the strengths and weaknesses of their own traits helps professionals enact their expected role in organisational problem solving and decision making.

Keywords

Citation

Mykkänen, M. and Vos, M. (2017), "Clarifying Skills and Competencies in Organisational Decision Making – Perceptions of Finnish Communication Professionals", How Strategic Communication Shapes Value and Innovation in Society (Advances in Public Relations and Communication Management, Vol. 2), Emerald Publishing Limited, Bingley, pp. 143-158. https://doi.org/10.1108/S2398-391420170000002007

Publisher

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Emerald Publishing Limited

Copyright © 2017 Emerald Publishing Limited