Business Knowledge as a Limited Success Factor for Communication Managers: Results of a Survey in the German-Speaking Context

Abstract

This chapter discusses the relevance of business knowledge and management education for the success of communication managers. Invitations into senior management circles or an enhanced cross-department employability are, amongst other factors, valued as indicators of success. From a sample of 751 answers of participants from German-speaking countries we find that business knowledge has not grown in importance during the last decade. To the contrary, the craftsmanship in communication matters has increased in value. Communication executives seem to profit from additional business education on a personal level, but this is no secure path to a better career.

Citation

Sievert, H., Rademacher, L. and Weber, A. (2016), "Business Knowledge as a Limited Success Factor for Communication Managers: Results of a Survey in the German-Speaking Context", The Management Game of Communication (Advances in Public Relations and Communication Management, Vol. 1), Emerald Group Publishing Limited, Leeds, pp. 3-21. https://doi.org/10.1108/S2398-391420160000001001