Originality/value of the chapter
A particular feature of this chapter to be considered as original and valuable is the establishing of networks for the dissemination of the Global Compact’s principles. Collaborative work among private and public sectors and with higher education institutions in fostering the transformation of business practices to achieve a fairer global market place constitutes the aim of this particular pilot program. At the same time this pilot program embodies the spirit of the UN PRME in giving the students of International Business the opportunity to develop their capabilities to become the future managers aware of the sustainability value for business.
Diaz Vasquez, J.C., Ospina Gallo, J.A. and Montoya Peláez, M.M. (2015), "First Contact Pilot Program: A Contribution for the Dissemination of the Global Compact in Medellin, Colombia", The UN Global Compact: Fair Competition and Environmental and Labour Justice in International Markets (Advances in Sustainability and Environmental Justice, Vol. 16), Emerald Group Publishing Limited, Bingley, pp. 199-216. https://doi.org/10.1108/S2051-503020140000016024
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