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Brand Value Creation versus Destruction: The Relationship between Consumers, Marketers, and Financiers

Finance Reconsidered: New Perspectives for a Responsible and Sustainable Finance

ISBN: 978-1-78560-980-0, eISBN: 978-1-78560-979-4

ISSN: 2043-9059

Publication date: 2 September 2016

Abstract

Originality/value

Starting with the principle that consumers grouped into communities are increasingly responsible for making brands through their value-creating practices, the chapter highlights the problems raised by the company’s will to transform them into value for shareholders.

Keywords

Citation

Paranque, B. and Cova, B. (2016), "Brand Value Creation versus Destruction: The Relationship between Consumers, Marketers, and Financiers ", Finance Reconsidered: New Perspectives for a Responsible and Sustainable Finance (Critical Studies on Corporate Responsibility, Governance and Sustainability, Vol. 10), Emerald Group Publishing Limited, Bingley, pp. 245-261. https://doi.org/10.1108/S2043-905920160000010030

Publisher

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Emerald Group Publishing Limited

Copyright © 2016 Emerald Group Publishing Limited