Originality/value – The chapter constructs a novel argument in relation to micro-moments and demonstrates through original vignette data the impact and interplay of micro-moments for corporate social responsibility/irresponsibility.
Stokes, P. (2012), "The Janus Dialectic of Corporate Social Irresponsibility and Corporate Social Responsibility – The Role of Micro-Moments", Tench, R., Sun, W. and Jones, B. (Ed.) Corporate Social Irresponsibility: A Challenging Concept (Critical Studies on Corporate Responsibility, Governance and Sustainability, Vol. 4), Emerald Group Publishing Limited, Bingley, pp. 83-108. https://doi.org/10.1108/S2043-9059(2012)0000004013Download as .RIS
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