Specifically, this chapter reviews practical issues concerning how ethical values are developed to generate a sense of common purpose across two SME organizations, one in South America and the other in Spain. We used a survey questionnaire covering 12 thematic areas for the pilot study based upon two private language schools. We also critically reviewed literature on other business sectors and on SME clusters to discuss some emerging trends in preparing to be both “Right 4 Market” as well as “Right 2 Market.” This chapter provides information about each SME and its context, indicating what can be found there and how the information can help diverse SME across for-profit and not-for-profit sectors such as NGOs in both regions. It’s a first stage pilot for a yet to be completed study and it is based upon a very small convenience sample. Challenging the traditional business paradigm requires key factors embedded and embodied in organizational learning, systems, and innovation. Ethical capital accumulation relies on effective communications, culture, and evolving workplace custom and practice, as well as demographic factors. This chapter fulfils an identified information/resources need and offers some initial practical advice for SME and some insights for future researchers.
Cockburn, T., Jahdi, K. and Cockburn-Wootten, C. (2017), "Engaging CSR Drivers in SMEs Business Conversations: A Pilot Study in Ibero-America", Corporate Social Responsibility and Corporate Governance (Developments in Corporate Governance and Responsibility, Vol. 11), Emerald Publishing Limited, Bingley, pp. 275-296. https://doi.org/10.1108/S2043-052320170000011013
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