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Culture-led Regeneration Mestre, Italy

Olga Tzatzadaki (University IUAV of Venice, Italy)

ISBN: 978-1-83797-177-0, eISBN: 978-1-83797-176-3

Publication date: 4 March 2024

Abstract

This chapter discusses how an urban regeneration process, with culture as an economic asset, can contribute to creating a city brand and identity for the city of Mestre, a new habitat, and economic opportunities for the local community, as well as helping neighboring Venice tackle overtourism. This chapter highlights that places suffering from undertourism often are located closely to those suffering from overtourism. Urban regeneration policies driven by culture can be a key solution for both places, by creating a new future, identity, and economic opportunities for one community and for the other, in helping to regulate their touristic flows.

Keywords

Acknowledgements

Acknowledgments

The research group involved in this project included Israel Goldshied, Kristen Liang, Olga Tzatzadaki, Michiel Van Baelen, and Jessica Wang, University of Venice. While the study was conducted by the group, the culture-led policies elaborated in this chapter belong to the author.

Citation

Tzatzadaki, O. (2024), "Culture-led Regeneration Mestre, Italy", Scott, N., Guerreiro, M. and Pinto, P. (Ed.) Managing Destinations (Bridging Tourism Theory and Practice, Vol. 14), Emerald Publishing Limited, Leeds, pp. 53-66. https://doi.org/10.1108/S2042-144320240000014005

Publisher

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Emerald Publishing Limited