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What Companies and Universities Mean by Business Diplomacy

Guilherme Fráguas Nobre

International Business Diplomacy

ISBN: 978-1-78743-082-2, eISBN: 978-1-78743-081-5

ISSN: 1877-6361

Publication date: 22 November 2017

Abstract

Originality/value

This chapter presents a comprehensive analysis of the BD issue, going beyond its treatment as a mere auxiliary activity. It also offers a detailed overview of diplomacy’s main functions and adjuvant activities, with the purpose of advancing organisational charts’ structures inside companies, and academic syllabi offerings by universities.

Keywords

Acknowledgements

Acknowledgments

Special thanks are due to Dr. Nela Filimon (Universitat de Girona, Girona, Spain).

Citation

Fráguas Nobre, G. (2017), "What Companies and Universities Mean by Business Diplomacy", International Business Diplomacy (Advanced Series in Management, Vol. 18), Emerald Publishing Limited, pp. 59-113. https://doi.org/10.1108/S1877-636120170000018012

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Emerald Publishing Limited

Copyright © 2018 Emerald Publishing Limited

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