To read this content please select one of the options below:

Affluent Tourists: Luxury Consumption in Milan

Mario Paris (DISA – Università degli Studi di Begamo, Italy)

Fashion and Tourism

ISBN: 978-1-80262-976-7, eISBN: 978-1-80262-975-0

Publication date: 14 December 2023

Abstract

Luxury fashion brands have started differentiating their investment strategies and enlarging their sectors of activity, for instance, entering tourism. The overlay between traditional behaviors and innovative strategies has left a mark on the cities and neighborhoods. This chapter explores the spatial distribution of luxury tourism infrastructure in Milan. This transition does not affect only preeminent locations, such as monumental squares and high streets, but also places traditionally excluded from the “luxury circuits.” The location of 5-star hotels and premium tourism facilities in Milan (Michelin restaurants and spas) differ from the general tourism infrastructure. The study identifies polarization in the touristic offer and a parallel influence in the real estate market.

Keywords

Acknowledgements

Acknowledgments

The author is extremely grateful to Angela Rigliaco and Elena Paris for their patience and support during the elaboration of this chapter. They work in the luxury field, and thanks to the discussions over the last months, a clearer perspective about this sector emerged. This chapter would not have been possible without their help.

Citation

Paris, M. (2023), "Affluent Tourists: Luxury Consumption in Milan", Gravari-Barbas, M. and Sabatini, N. (Ed.) Fashion and Tourism (Tourism Social Science Series, Vol. 26), Emerald Publishing Limited, Leeds, pp. 175-192. https://doi.org/10.1108/S1571-504320230000026011

Publisher

:

Emerald Publishing Limited

Copyright © 2024 Mario Paris. Published under exclusive licence by Emerald Publishing Limited