Prelims

Half Title Page

Smart Analytics, Artificial Intelligence and Sustainable Performance Management in a Global Digitalised Economy

Series Page

CONTEMPORARY STUDIES IN ECONOMICS AND FINANCIAL ANALYSIS

Series Editor: Simon Grima

Title Page

Contemporary Studies in Economic and Financial Analysis Volume 110B

Smart Analytics, Artificial Intelligence and Sustainable Performance Management in a Global Digitalised Economy

Edited by

Pallavi Tyagi

Amity University, India

Simon Grima

University of Malta, Malta

Kiran Sood

Chitkara Business School, Chitkara University, Punjab, India

B. Balamurugan

Shiv Nadar University, India

Ercan Özen

Faculty of Applied Sciences, Department of Finance and Banking, Uşak University, Turkey

and

Thalassinos Eleftherios

University of Piraeus, Greece

United Kingdom – North America – Japan – India – Malaysia – China

Copyright Page

Emerald Publishing Limited

Howard House, Wagon Lane, Bingley BD16 1WA, UK

First edition 2023

Editorial matter and selection © 2023 Pallavi Tyagi, Simon Grima, Kiran Sood, B. Balamurugan, Ercan Özen, and Thalassinos Eleftherios.

Individual chapters © 2023 The authors.

Published under exclusive licence by Emerald Publishing Limited.

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British Library Cataloguing in Publication Data

A catalogue record for this book is available from the British Library

ISBN: 978-1-83753-417-3 (Print)

ISBN: 978-1-83753-416-6 (Online)

ISBN: 978-1-83753-418-0 (Epub)

ISSN: 1569-3759 (Series)

Contents

About the Editors

Pallavi Tyagi is an Associate Professor at Amity College of Commerce and Finance, Amity University, Noida, UP, India. She has received her MBA degree from Banasthali University, Rajasthan, India. She earned Doctor of Philosophy degree in Human Resource Management with a concentration on employee empowerment and organisation performance in 2018. She has a total experience of 12 years. She has published various case studies and research papers in reputed journals and presented papers in various national and international conferences. She serves as an Editor of the Global Journal of Management and Sustainability (ISSN 2583-4460). Her area of interests includes diversity, equity and inclusion (DEI), employee empowerment, and social entrepreneurship. She has edited various books with international publishers like Emerald, Rivers Publishers, to name a few. Various patents and copyrights are also there in her credit.

Simon Grima is the the Deputy Dean of the Faculty of Economics, Management and Accountancy, an Associate Professor and the Head of the Department of Insurance and Risk Management which he set up in 2015 and started and coordinates the MA and MSc Insurance and Risk Management degrees together with the B.Com in Insurance at the University of Malta. He is also a Professor at the University of Latvia, Faculty of Business, Management and Economics and a Visiting Professor at UNICATT Milan. He served as the President of the Malta Association of Risk Management (MARM) between 2013 and 2015 and the President of the Malta Association of Compliance Officers (MACO) between 2016 and 2018. Moreover, he is the Chairman of the Scientific Education Committee of the Public Risk Management Organization (PRIMO) and the Federation of European Risk Managers (FERMA). His research focus is on Governance, Regulations, and Internal Controls. He has over 30 years of experience varied between financial services, academia, and public entities. He has acted as a Co-chair and is a Member of the scientific program committee on some international conferences and is a chief editor, editor and review editor of some journals and book series. He has been awarded an Outstanding Reviewer for the Journal of Financial Regulation and Compliance in the 2017 and 2022 Emerald Literati Awards. Moreover, he acts as an Independent Director for Financial Services Firms, Sits on Risk, Compliance, Procurement, Investment and Audit Committees and carries out duties as a Compliance Officer, Internal Auditor, and Risk Manager.

Kiran Sood is a Professor at Chitkara Business School, Chitkara University, Punjab, India. She has received her Undergraduate and PG degrees in Commerce from Panjab University, respectively, in 2002 and 2004. She earned her Master of Philosophy degree in 2008 and Doctor of Philosophy in Commerce with a concentration on Product Portfolio Performance of General Insurance Companies in 2017 from Panjabi University, Patiala, India. Before joining Chitkara University in July 2019, she has served four organisations with a total experience of 18 years. She has published various articles in various journals and presented papers in various international conferences. She serves as an Editor of the refereed journal, particularly the International Journal of BioSciences and Technology, International Journal of Research Culture Society, and The Journal of Corporate Governance, Insurance, and Risk Management (JCGIRM), 2021.

Her research mainly focuses on regulations, marketing & finance in the insurance, management of insurance, economics, and management of innovation in the insurance. She has edited more than 10 books with various international publishers, such as Emerald, CRC, Taylors & Francis, AAP, WILEY Scrivener, IET, Rivers Publishers, IEEE to name a few.

Balamurugan Balusamy has served as Associate Professor with over 14 years of experience with VIT University, Vellore, TN, India. He has completed his Bachelors, Masters, and PhD degrees from top premier institutions. His passion is teaching and adapting different design thinking principles while delivering his lectures. He has completed around 30 books on various technologies and visited 15 plus countries for his technical discourse. He has several top-notch conferences in his resume and has been published in over 150 quality journals, conference papers, and book chapters combined. He serves on the Advisory Committee for several start-ups and forums and does consultancy work for the industry on industrial IoT. He has given over 175 talks in various events and symposiums. He is currently working as an Associate Dean – Students at Shiv Nadar University, India.

Ercan Özen received his BSc in Public Finance (1994), MSc in Business-Accounting (1997), and PhD in Business Finance (2008) from University of Afyon Kocatepe. Now he is Associate Professor of Finance in Department of Banking and Finance, Faculty of Applied Sciences, University of Uşak, Turkey. His current research interests include different aspects of Finance. He has (co-) authored 10 book chapters and more than 50 papers, more than 40 conferences participation, Member in International Program Committee of three conferences and workshops. He is Chair of International Applied Social Sciences Congress. She is also Certificated Accountant, Member of Agean Finance Association, and Member of TEMA (Turkey Combating Soil Erosion, for Reforestation and the Protection of Natural Resources Foundation).

Eleftherios I. THALASSINOS, Ph.D., (UIC Chicago, USA, 1983), DHC Degrees in Economics (Danubius University of Galati, Romania (2013), University of Craiova, Romania (2015), and Rostov State University of Economics, Russia, (2018)), M.B.A., (De-Paul Chicago, USA, 1979), B.A., (U of Athens, Greece, 1976) a Jean Monnet Chair Professor in European Economic Integration and International Finance. He is Chief Editor of ERSJ, IJEBA, Editor of IJFIRM and Chair of ICABE. He taught for more than 40 years (retired in 2021) at the Faculty of Maritime and Industrial Studies of the University of Piraeus (26 years as Full Professor), now Affiliate Professor at the University of Malta and Visiting Professor at the University of Craiova, Romania, and at West Pomeranian University of Szczecin Poland. He has also taught as Lecturer in 4 USA universities (UIC Chicago, Chicago State University, Roosevelt University and De-Paul University of Chicago), and as Visiting Professor at Danubius University of Galati, Romania, the Hellenic Open University, Greece, the Open University of Cyprus, Neapolis University of Pafos, Cyprus, the University of Paris X Nanterre, France, Finance and Public Administration University of Prague, Czech Republic, and Rostov State University of Economics, Rostov, Russia. His teaching and professional experience includes, Quantitative Analysis, Technical and Financial Analysis, Banking, Business Consulting, Project Evaluations, International Business, International Finance, and Maritime Economics. He has a long track of publications in several journals, collective volumes, and chapter books. Among them a publication, with co-author Professor Th. Stamatopoulos, as a chapter book in the World Scientific Handbook in Financial Economic Series Vol. 5, dedicated to the memory of Late Milton Miller, Nobel prize winner in Economics in 1990. Parallel to his academic career he has performed as Bank Director for 12 years, Ministerial Advisor for 6 years, Public Servant for 4 years and independent consultant for a long time.

About the Contributors

Deeksha Ahuja is an Assistant Professor in the Department of Business Administration, School of Business and Commerce, Manipal University Jaipur, Rajasthan. Her qualifications include B.Com. (CFA) and MBA in Human Resource Management and Finance. She has published three research papers in Web of Science and UGC Care listed Journals and she has also published one book chapter in Scopus indexed book. She has delivered two lectures in National Level Workshop on OBS software. Her research area includes human resource management, money laundering, corporate governance, Kautilya Arthashatra, Vedas, and Bhagavad Gita.

Akash Ambashankar is a final year Computer Science student at KCG College of Technology. His research interests include artificial intelligence, machine learning, and their applications in various domains such as natural language processing and smart business solutions among others.

Ajit Bansal is a Professor and Programme Head (BBA Professional Programmes) in Chitkara Business School, Chitkara University, Punjab, India. He has been awarded a Doctorate degree by HPU, Shimla and he has Masters degrees in Management and Commerce. He has a vast experience of over 25 years of working with various reputed industries and educational institutions like Graphic Era University, Dehradun, Shoolini University Solan, MAU, Solan, etc. imparting management education in India. His research interests are in the field of corporate finance, taxation, cultural tourism, and microfinance. His works have been published in various research papers in reputed journals and he participated in conferences/seminars on critical issues relating to management.

Shailesh Singh Bhadauria is an expert in procurement and strategic business research and analytics for the manufacturing sector with an experience of 15+ years. He has been serving Fortune 500 companies in industries, including aerospace and defence, machinery, industrial products, and metals. He is a Certified Professional in Supply Management by the Institute of Supply Management, USA. He leads a team of 65+ folks who help clients gather intelligence related to supply market analysis, value chain analysis and monitoring, sourcing best practices, competitive intelligence, commodity price forecasts, market entry strategies, and market opportunity assessment to make critical business decisions.

Pallavi Bhardwaj is a Research Scholar in the Faculty of Management Studies, Gurukula Kangri (Deemed to be University), Haridwar. She obtained her Bachelors and Masters in Commerce from the H.N.B. University. She has published her papers at UGC care list II.

She has an experience of working as an Assistant Professor in BRD College of Management and Sciences, Roorkee. She has attended various national and international conferences.

Shivani Chaudhry is presently working as Assistant Professor in Christ University, Delhi-NCR, Ghaziabad. She is a Doctorate in Finance from JIIT University, Noida. Her research work is related to behavioural finance in which she has analysed the behaviour of investment professionals in the mutual fund industry. The research work is an insight about the mutual fund industry of India and the amendments required in the industry in terms of the training and skill development of investment advisors.

Her research publications include few Scopus indexed publications in Inderscience published journal along with many other Scopus indexed journals. She has also published in UGC and peer reviewed publications. She has also presented a paper in a conference in FMS Delhi on innovative teaching methodologies.

Dwaraka Mai Cherukuri is a final year Computer Science student at KCG College of Technology. Her research interests include artificial intelligence, machine learning, and AR/VR and network security. She has published few research papers in international conferences and journals. To her credit, she has published a book chapter ‘AR/VR in Manufacturing’ in the book Futuristic Trends in Intelligent Manufacturing published by Springer.

Adriana AnaMaria Davidescu is Full Professor in the Department of Statistics and Econometrics of the Bucharest Academy of Economic Studies and Senior Researcher at the National Institute for Scientific Research in Labour and Social Protection, with over 14 years of experience in socio-economic research and labour market analysis. She has a Ph.D. from the Bucharest University of Economic Studies and has been a Visiting Scholar at the University of Salerno (Italy). She has over 14 years of experience in the analysis of informal economy issues, coordinating or being a member of the research team of over 50 national and international projects. The main areas of interest include, among others: labour market analysis, sustainable development, regional development, analysis and evaluation of public policies and programmes, human resources management, etc.

She has coordinated as director for numerous national research projects in the field of informality, holding in 2017 the position of Senior Expert of the European Commission in the project aimed at implementing the mission, objectives, and activities of the European Platform to strengthen cooperation in tackling undeclared work.

R. Dhanalakshmi is a Ph.D. holder from College of Engineering, Guindy, Anna University, Chennai, in Information Security and Networking. She holds a B.E. in Computer Science from Bharathidasan University and M.Tech. in Advanced Computing from SASTRA University. She has got a rich academic experience of 25 years. She has research experience serving as a Research Associate in the NTRO Sponsored Project Collaborated directed basic research on Smart and Secure Environment at Anna University under the consortium of IIT Madras.

To her credit, she has nearly 50 research papers in international conferences and international journals including Elsevier, Springer, IFIP, and IGI Global. She has presented her work in various international conferences and national workshops.

Susobhan Goswami has over three decades of experience as an educator, having served as a professor in renowned institutes in India, and abroad. Many of his research papers have been recognised and accepted internationally. The chief among them are, a paper on Healthcare Branding by Atiner, an International Conference Body in Greece. A paper was accepted by the International Journal of Entrepreneurship and Innovation Management. Additionally, he also did a three-year stint in the industry as a professional. He was invited to speak at the Brand Summit hosted by Assocham, Delhi. He presented on the theme of ‘Unlocking the unconscious behavior in branding exercises’.

Sagar Suresh Gupta has more than 10 years of teaching experience in different management schools as an Assistant Professor. He is a B.Com. graduate in Marketing and has done Master in Business Administration (Finance and Marketing dual specialisation) from Bharati Vidyapeeth University. Currently, he is pursuing a full-time Ph.D. at CHRIST (Deemed to be University) Lavasa, Pune.

His areas of interest include accounts and finance, financial technologies, peer-to-peer lending, artificial intelligence, and machine learning.

Răzvan Gabriel Hapau is a Ph.D. student at the Doctoral School of Economics and Business Administration and has over four years of experience in the financial field, holding various positions within the Financial Supervisory Authority. In recent years, he has focussed on financial analysis, machine learning, and data science. The topic studied in the Doctorate is ‘The Impact of Crises on the Volatility of the Capital Market’. He has work experience in developing analyses in the field of capital markets and insurance, and working on reports that underlie decision-making within the organisation.

Gurubasavarya Hiremath working as Professor in the School of Management Studies and Research, KLE Technological University, Hubballi, Karnataka in the area of Human Resource Management. Worked as Senior Executive – Human Resources in TATA Teleservices Ltd, ITC and ESSAR Constructions Ltd. Published many research papers in indexed national and international journals. Also presented research papers in national and international conferences.

Suvarna Hiremath holds Bachelor of Engineering and MBA in Marketing. An astute professional with over 10 years of experience in managing Business Development Functions, Sales and Marketing in FMCG Industry and over seven years of teaching experience at postgraduate level. Published research papers and case study in national/international journals and presented research papers in national/international conferences in the areas of entrepreneurship, retailing, digitalisation and marketing strategies. A keen researcher with interest in statistical tools and techniques, entrepreneurship, innovative teaching, and learning and rural marketing.

Ruchika Jain is B.Com, MBA, M.Com., UGC-NET, and Ph.D. graduate. At present, she is working as Assistant Professor at Gobindgarh Public College, Alour, Khanna, Punjab. Her area of specialisation is finance. As a co-author, she has written two books titled Security Analysis and Portfolio Management (ISBN: 978-93-5058-712-6) and Portfolio Management (ISBN: 978-93-5058-567-2) for the students of B.Com. at Punjab University, Chandigarh and Guru Nanak Dev University, Amritsar respectively. She has edited a book titled Migrant Workers Crisis in India During COVID-19 (ISBN: 9781637810385). All these books are available to be sold at Amazon. She has to her credit 23 research paper in journals and conference proceedings of national as well as international repute.

S. Kavitha holds an MBA, M. Phil., and Ph.D. in Management. She has qualified with UGC-NET in Management. She is working as an Associate Professor and Research Coordinator in GRD Institute of Management, Dr. GRD College of Science; Coimbatore. She has 21 years of academic and research experience. Her areas of interest include data analysis, behavioural finance, and investment banking.

She has served as a Visiting Faculty and Board of Studies Member in various colleges and universities.

She is actively involved in research, and guides M.Phil. and Ph.D. research scholars. She served as a resource person for many workshops and faculty development programmes on research methodology and statistical analysis in various institutions. She has published more than 45 research papers in national and international journals.

She has got certification from AIMA (All India Management) as Accredited Management Teacher in the year 2010.

Oana Ramona Lobont is Professor Ph.D. habil. at the Finance Department from the Faculty of Economics and Business Administration, West University of Timișoara. Her research mainly addresses the public economics, namely performance measurements of the public sector, economic policies, wellbeing economics, good governance, and sustainability approaches. Her research in these fields has been published in 10 books and more than 50 papers indexed in Web of Science and SSCI academic journals.

Pankaj Madan is currently a Professor in the Faculty of Management Studies, Gurukula Kangri (Deemed to be University), Haridwar and Dean in Faculty of Engineering and Technology. He is Visiting Professor to Universities in China, Europe, and Latin America. His research area includes operation management and data analytics. His literary contributions in Emerald, Taylor and Francis publications can be seen on researchgate.net or Google Scholar. He has authored more than 10 books and conducted more than 500 workshops and training sessions.

Jayant Mahajan is an Associate Professor in the Department of Management. He has a B.Sc. Degree in Physics and has done Masters in Information Management, from the University of Mumbai. He has been awarded a Ph.D. from Symbiosis International University. He has developed a training model for teaching information and communication technology (ICT) to visually challenged students as a part of his Doctoral thesis work. His current research activities focus on strategy management, fintech, and philosophy of technology. Also, he is guiding three Ph.D. students.

Eduard Mihai Manta is a Ph.D. student at the Doctoral School of Cybernetics and Statistics and has over five years of experience in information technology, holding various positions in data teams. In the last years, he focussed on machine learning and data science. The subject studied in his Ph.D. is the ‘COVID pandemic- 19 - an Accelerator of the Implementation of Sustainable Development Concepts, Resilience, Green and Inclusive of the Global Economy’. He has experience working with one of the principal non-governmental organisations in the field of education, working on reports that underlie decision-making within the organisation.

The main areas of interest are machine learning, deep learning, data visualisation, artificial intelligence, and statistical modelling. He has expertise in content analysis, analysis bibliometrics, time series, supervised, unsupervised machine learning, working with software data visualisation, and data processing.

Shalini Mittal is working in Sharda University, Delhi-NCR, as an Assistant Professor (Finance). She has a rich experience of 15 years as an academician in areas of Finance and Accounts. She has been awarded Ph.D. in Management from Sharda University, Greater Noida. She has done her Masters in Management (Finance) from Apeejay School of Mangement.

Her research work revolves around banking, risk management, mutual fund industry, and other finance areas. She has published many papers in SCOPUS indexed and other reputed international peer reviewed journals. She has presented papers in international and national journals. She has a published patent in her name from the Government of India.

Peterson K. Ozili is an Economist in the Economic Policy Office of the Central Bank of Nigeria. He works extensively in policymaking and is actively involved in academic research. His areas of specialisation are in economic policy financial inclusion, financial economics, international development, accounting, development finance, the economics of financial markets, and banking and financial reporting. He has published extensively in many accounting and finance journals such as the British Accounting Review, Journal of Applied Accounting Research, Journal of Accounting in Emerging Economies, International Journal of Managerial Finance, European Journal of Finance, Research in International Business and Finance, etc.

Hemant Palivela is a Senior Research Scientist/R&D Manager who is currently working with Accenture Solutions Pvt LTD. After spending nearly seven years working with renowned organisations like NMIMS and Aureus Analytics, he shifted to Centre of Excellence as Head of AI and Machine Learning – Products, Digital Analytics Division of eClerx where he worked on Campaign Analytics, Speech Processing, Computer Vision, Natural Language Understanding/Generation, and Recommendation Systems. His principal areas of interest with reference to the theoretical frame include, machine learning, optimisation, linear algebra, probability theory, and the practical frame include, drug discovery, insurance analytics, and recommendation systems. He has published around 42 plus research papers in international conference and journals. He has a Ph.D. in Computer Science and Engineering.

Ansumalini Panda holds PhD (Management, 2019) from NIT Rourkela Odisah. She has qualified UGC NET in the year 2011. She has served as full-time PhD scholar as Teaching and Research Assistant at NIT Rourkela. She has more than 10 years teaching experience and 5 years research experience in the field of management from eminent institutes. Her teaching interests are in the area of human resource management and organisation behaviour.

Shekhar Ashok Pawar is a DBA from the Swiss School of Business and Management, Geneva, Switzerland. His research area is focussed on improving cybersecurity posture of small and medium enterprises. He is also the Founder and CEO of GrassDew IT Solutions, Mumbai, India and SecureClaw Inc, USA. With wide experience as a Cybersecurity Auditor, he is a Certified Ethical Hacker, Computer Hacking Forensic Investigator, ISO 27001:2013 Lead Auditor, and Certified Information Systems Auditor. He is a Diploma holder in Cyber Law from Government Law College, Mumbai, and Asian School of Cyber Laws. He is Certified PCI DSS V3.2.1 Implementer. He is Microsoft Certified Professional and Certified Blockchain Developer. He has worked as an Assessment Team Member for the successful CMMi Level 5 certification. He has graduated as Electronics & Telecommunication Engineering from Mumbai University and Executive Management from SJMSOM, IIT-Bombay. He is also an author of the non-fiction team leadership book Air Team Theory – Understanding 10 Types of Team Mates and Best Practices to Succeed.

C. Prashantha is working as a Professor in the Department of Management Studies at SDM College of Engineering and Technology, Dharwad, INDIA. He has been handling subjects like Business Analytics, Business Research Methods, Investment Management, and International Financial Management. He obtained his Bachelor of Engineering, Master’s degree in Business Administration, M.Phil and Ph.D.in Management. He has 8 years of industry experience, produced 4 Ph.D. in Management, and 20 years of teaching experience in Management education. Presently guiding 4 Ph.D. scholars. Conducted workshops in the areas of Research, SPSS, MS Excel, Emotional Intelligence, Simulation Using Rubiks cubes, etc., and published research papers in National/International Journals.

Rupanshi Pruthi has worked as an Assistant Professor at University School of Business, Chandigarh University, Mohali, and currently she is pursuing Ph.D. in Economics from Guru Nanak Dev University, Amritsar. She is a graduate from University of Delhi where she was awarded as Academic topper. After graduation, she studied MA Economics and MBA in Finance and has also cleared UGC-NET examination in Economics. She has attended various conferences and seminars of national and international importance and has several papers and articles in peer-reviewed journal to her credit. She has four years of corporate experience in publishing industry and thus, keen to guide students for their career. She is passionate about teaching graduate, and writing and research are her favourite pastimes.

Kamini Rai is working as an Associate Professor at IITM, IP University with rich experience of more than eight years in academia. Her research areas include finance, banking, and accounting. She is an active member of Research & Development Board at IITM. She has authored more than 20 papers in the national and international journals.

K. Sangeetha, specialised in finance and econometrics. Currently, she is working as an Assistant Professor in Dr. G. R. Damodaran College of Science, Coimbatore. She has done her MBA (Finance & Marketing) with distinction in Kalaignar Karunanidhi Institute of Technology, Anna University, Chennai and completed the Doctoral degree in Finance at G. R. Damodaran Academy of Management, Bharathiar University, Coimbatore. She has organised many national and international conferences at college level. She has attended 19 workshops and presented around 11 papers in various conferences and has also published 5 articles in national and international journals.

K. Selvamohana specialised in the areas of behavioural finance, marketing, and economics. At present, she is working as an Assistant Professor in Dr. G. R. Damodaran College of Science, Coimbatore. She has done her Masters in Commerce with both Computer Application and Management. To be particular, she graduated M.Com. (CA) with distinction from Bharathiar University and MBA with University Second Rank from Anna University and completed the Doctoral degree in Financial Management at G.R. Damodaran Institute of Management, Bharathiar University, Coimbatore. She has attended and presented papers in various national and international conferences. She has also published around nine articles in national and international journals.

Ajay Sharma is a Professor of Marketing at the School of Management in Graphic Era Hill University, Dehradun. He has over 18 years of teaching experience. He holds an MBA degree and Ph.D. in Cooperative Marketing. He has published and presented over 20 papers in SCOPUS journals and conferences of repute; he also authored a book on marketing management. Two candidates have been awarded Ph.D. in Business Administration and four students are perusing Ph.D. under his supervision. His research areas of interest are consumer behaviour, NPOs, economics, and entrepreneurship.

Aradhana Sharma has 11 years of experience in teaching under graduate classes. Presently, she is working in Gobindgarh Public College, Alour, Khanna in the Department of Commerce and Management. Her main area of interest is finance, accountancy and management studies, marketing management, and organisation behaviour. She has attended many conferences and presented papers in many national seminars. She also has published many national level research papers. She also worked as Central Superintendent in Punjab University Exams.

Dhiraj Sharma is currently working at Punjabi University, Patiala in the Department of School of Management Studies. He holds three Post-graduate degrees in the area of Finance, Commerce, and Business Administration respectively and one Post-graduate diploma in Computer Applications. He is University Grants Commission–National Eligibility Test (UGC-NET) qualified in the area of management. A Doctorate in the area of Banking and Technology, he has successfully supervised 15 Ph.D. students and currently 5 candidates are pursuing their Doctorate under his supervision. His major research project on internet banking in North India was approved and financed by UGC of India. He has 14 books and more than 50 published articles/papers to his credit. Many of his books are serving as text and reference books for many graduate and post-graduate courses in colleges and universities. He has independently developed many books for several institutions notably among them are: All India Management Association, New Delhi; Indian Institute of Materials Management, Mumbai; Bangalore University, Bengaluru; and Punjab University, Chandigarh.

Arunkumar Sivaraman obtained his Bachelor degree in Computer Science and Engineering from Anna University, Chennai and Masters in Computer Science and Engineering from College of Engineering, Guindy, Chennai. He has awarded Doctor of Philosophy in Computer Science and Engineering from Manonmaniam Sundaranar University (Govt.), Tirunelveli, India. He received Management degree in Master of Business Administration in Education Management from Alagappa University, Karaikudi, India. He has more than a decade of professional experience in industrial, R&D, and academic sectors. He has worked as Lead Data Engineer for top tier MNCs like Cognizant, Standard Chartered, Gilead, and JCPenney. He worked as Project Consultant for a healthcare research (R&D) project in ‘The Research Council, Sultanate of Oman’ funded by Ministry of Health, Oman. He published a book in machine learning titled as Image Processing for Machine Learning (ISBN: 978-93-5445-509-4). He published many research papers in the Scopus indexed reputed journal, also two Indian patents and got three grants in international patent. For his merit, he received merit based Employment Pass Eligibility Certificate from the Government of Singapore in 2010 and Young Scientist award from the Government of Sultanate of Oman in 2018. He is currently working as an Assistant Professor (Sr. Grade) in VIT University, Chennai Campus, India. He is an active Co-editor of couple of special issues in TechScience, Elsevier, and Taylors & Francis journals. His academic and research expertise covers a wide range of subject area including data engineering, data analytics, data science, and machine learning.

Vidhi Tyagi is currently working with Amity University, Noida. She has been into academics for the past 15 years. Her specialisation area is human resource management, organisation behavior, and industrial relations. Her area of research is employee engagement and talent management. She has presented many research papers in national and international conferences at IIM and IIT and has various publications in the journals of repute.

Senthil Veerasamy has been an educator for more than 15 years, and he also has an industry experience of 3 years. His areas of research include ICT applications in social sciences, eTourism, digital sentiment analysis, digital watermarking, wavelet transforms, and multimedia computing. He has participated in Summer Research Fellowships at IIT Delhi and at the Indian Statistical Institute, Kolkata. He has participated in numerous international conferences and workshops, in addition to national level workshops and conferences. He has published 30 research papers in reputed journals and international and national conferences.

Foreword

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Numerous cutting-edge technologies and systems, including artificial intelligence and smart analytics, are changing not only the sustainable performance of the individual businesses that use them but also the global digitalised economy. The digital economy is becoming the primary focus of industrial change and a new driver of economic recovery in most economies across the globe. On the other hand, digital technologies provide solutions for the contemporary challenges in sustainability. For instance, the development of digital banking reduces the threat of spreading diseases through physical currencies in the long run. The academic literature has largely ignored how new technologies alter the setting in a sustainable manner in which they are being adopted. Therefore, this edited book intends to fill in some of these research gaps that exist in the literature.

In this edited book, emerging technologies and innovations such as artificial intelligence, cryptocurrencies, data mining, augmenting cybersecurity, and machine learning are discussed concerning the sustainable development of the global economy. For example, contemporary issues such as how artificial intelligence can be used as a new tool for disruption in educational performance assessment, and how artificial intelligence and machine learning are utilised in the insurance industry are discussed to provide a wide array of understanding in different contexts across the globe. Moreover, this book focusses on issues in e-governance, financial inclusion, money laundering, and digital banking to achieve a balance between business growth and sustainable benefits.

This book is a promising effort that can be recommended as a must-read for people interested in learning in-depth information on smart analytics, artificial intelligence, and sustainable performance in a global digitalised economy. I hope the readers will learn a lot from this book and that it will be a turning point in their learning cycle.

Narayanage Jayantha Dewasiri

Professor

Sabaragamuwa University of Sri Lanka

Brand Ambassador – South Asia, Emerald Publishing

Founding Editor – South Asian Journal of Marketing