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Measurement in Marketing: Introduction by the Volume Editors

^aThe Pennsylvania State University, USA

^bGhent University, Belgium

ISBN: 978-1-80043-631-2, eISBN: 978-1-80043-630-5

Publication date: 12 September 2022

Baumgartner, H. and Weijters, B. (2022), "Measurement in Marketing: Introduction by the Volume Editors", Baumgartner, H. and Weijters, B. (Ed.) Measurement in Marketing (Review of Marketing Research, Vol. 19), Emerald Publishing Limited, Leeds, pp. 1-3. https://doi.org/10.1108/S1548-643520220000019011

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Emerald Publishing Limited