Books and journals Case studies Expert Briefings Open Access
Advanced search

Marketing’s Quest for Environmental Sustainability: Persistent Challenges and New Perspectives

Jakki J. Mohr
Linda L. Price
Aric Rindfleisch

Marketing in and for a Sustainable Society

ISBN: 978-1-78635-282-8, eISBN: 978-1-78635-281-1

ISSN: 1548-6435

Publication date: 27 June 2016

Abstract

Originality/value

Our work is designed to be provocative; it articulates reasons why business efforts in environmental sustainability do not scale to meaningful impact upon our planet and explores theoretical lenses by which those efforts could be more impactful.

Keywords

  • Sustainability
  • Biomimicry
  • Assemblage theory
  • Socio-ecological systems theory
  • Marketing strategy
  • Resources and capabilities

Acknowledgements

Acknowledgments

The first author thanks the University of Montana for funding her sabbatical to pursue this research and feedback from research presentations at the University of Montana, University of Arizona, University of Illinois, University of Stockholm, University of Wyoming, and Montana State University. In addition, helpful comments by Justin Angle and Naresh Malhotra have improved this chapter.

Citation

Mohr, J.J., Price, L.L. and Rindfleisch, A. (2016), "Marketing’s Quest for Environmental Sustainability: Persistent Challenges and New Perspectives", Marketing in and for a Sustainable Society (Review of Marketing Research, Vol. 13), Emerald Group Publishing Limited, pp. 29-59. https://doi.org/10.1108/S1548-643520160000013010

Download as .RIS

Publisher

:

Emerald Group Publishing Limited

Copyright © 2016 Emerald Group Publishing Limited

Please note you do not have access to teaching notes

You may be able to access teaching notes by logging in via Shibboleth, Open Athens or with your Emerald account.
Login
If you think you should have access to this content, click the button to contact our support team.
Contact us

To read the full version of this content please select one of the options below

You may be able to access this content by logging in via Shibboleth, Open Athens or with your Emerald account.
Login
If you think you should have access to this content, click the button to contact our support team.
Contact us
Emerald Publishing
  • Opens in new window
  • Opens in new window
  • Opens in new window
  • Opens in new window
© 2021 Emerald Publishing Limited

Services

  • Authors Opens in new window
  • Editors Opens in new window
  • Librarians Opens in new window
  • Researchers Opens in new window
  • Reviewers Opens in new window

About

  • About Emerald Opens in new window
  • Working for Emerald Opens in new window
  • Contact us Opens in new window
  • Publication sitemap

Policies and information

  • Privacy notice
  • Site policies
  • Modern Slavery Act Opens in new window
  • Chair of Trustees governance statement Opens in new window
  • COVID-19 policy Opens in new window
Manage cookies

We’re listening — tell us what you think

  • Something didn’t work…

    Report bugs here

  • All feedback is valuable

    Please share your general feedback

  • Member of Emerald Engage?

    You can join in the discussion by joining the community or logging in here.
    You can also find out more about Emerald Engage.

Join us on our journey

  • Platform update page

    Visit emeraldpublishing.com/platformupdate to discover the latest news and updates

  • Questions & More Information

    Answers to the most commonly asked questions here