Marketing’s Quest for Environmental Sustainability: Persistent Challenges and New Perspectives
Marketing in and for a Sustainable Society
ISBN: 978-1-78635-282-8, eISBN: 978-1-78635-281-1
ISSN: 1548-6435
Publication date: 27 June 2016
Abstract
Originality/value
Our work is designed to be provocative; it articulates reasons why business efforts in environmental sustainability do not scale to meaningful impact upon our planet and explores theoretical lenses by which those efforts could be more impactful.
Keywords
Acknowledgements
Acknowledgments
The first author thanks the University of Montana for funding her sabbatical to pursue this research and feedback from research presentations at the University of Montana, University of Arizona, University of Illinois, University of Stockholm, University of Wyoming, and Montana State University. In addition, helpful comments by Justin Angle and Naresh Malhotra have improved this chapter.
Citation
Mohr, J.J., Price, L.L. and Rindfleisch, A. (2016), "Marketing’s Quest for Environmental Sustainability: Persistent Challenges and New Perspectives", Marketing in and for a Sustainable Society (Review of Marketing Research, Vol. 13), Emerald Group Publishing Limited, pp. 29-59. https://doi.org/10.1108/S1548-643520160000013010
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