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Legends in Marketing: A Review of Shelby D. Hunt's Volumes

Review of Marketing Research: Special Issue – Marketing Legends

ISBN: 978-0-85724-897-8, eISBN: 978-0-85724-898-5

ISSN: 1548-6435

Publication date: 13 July 2011

Abstract

The Legends in Marketing series presents compilations of the seminal works of marketing scholars who have made significant contributions to the discipline of marketing. This review discusses the structure and contents of the volumes that comprise Legends in Marketing: Shelby D. Hunt (Sage, forthcoming).

Citation

Hunt, S.D. and Rinaldo, S.B. (2011), "Legends in Marketing: A Review of Shelby D. Hunt's Volumes", Malhotra, N.K. (Ed.) Review of Marketing Research: Special Issue – Marketing Legends (Review of Marketing Research, Vol. 8), Emerald Group Publishing Limited, Bingley, pp. 43-85. https://doi.org/10.1108/S1548-6435(2011)0000008006

Publisher

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Emerald Group Publishing Limited

Copyright © 2011, Emerald Group Publishing Limited