The Legends in Marketing series presents compilations of the seminal works of marketing scholars who have made significant contributions to the discipline of marketing. This review discusses the structure and contents of the volumes that comprise Legends in Marketing: Shelby D. Hunt (Sage, forthcoming).
Hunt, S. and Rinaldo, S. (2011), "Legends in Marketing: A Review of Shelby D. Hunt's Volumes", Malhotra, N. (Ed.) Review of Marketing Research: Special Issue – Marketing Legends (Review of Marketing Research, Vol. 8), Emerald Group Publishing Limited, Bingley, pp. 43-85. https://doi.org/10.1108/S1548-6435(2011)0000008006Download as .RIS
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