A New Spatial Classification Methodology for Simultaneous Segmentation, Targeting, and Positioning (STP Analysis) for Marketing Research
ISBN: 978-0-7656-2125-2, eISBN: 978-0-85724-727-8
Publication date: 1 January 2009
Citation
DeSarbo, W.S., Blanchard, S.J. and Selin Atalay, A. (2009), "A New Spatial Classification Methodology for Simultaneous Segmentation, Targeting, and Positioning (STP Analysis) for Marketing Research", Malhotra, N.K. (Ed.) Review of Marketing Research (Review of Marketing Research, Vol. 5), Emerald Group Publishing Limited, Leeds, pp. 75-103. https://doi.org/10.1108/S1548-6435(2008)0000005008
Publisher
:Emerald Group Publishing Limited
Copyright © 2009, Emerald Group Publishing Limited