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PechaKucha-Based Participatory Video for Organizational Research

aEast Carolina University, USA
bUniversity of Tennessee, USA

Methods to Improve Our Field

ISBN: 978-1-80455-365-7, eISBN: 978-1-80455-364-0

Publication date: 18 January 2023


This chapter presents a novel method for using PechaKucha presentations to generate and analyze participant-generated video data. As a data source, participatory video (PV) differs from ethnographic or archival video by relying on participants to tell their own stories. As a presentation technique, PechaKucha produces six-minute-and-forty-second, narrated slideshow presentations. The slideshows or recordings from live PechaKucha presentations are a dense form of PV that is easier to code and analyze than traditional sources of PV. This chapter describes the procedures to capture and analyze PechaKucha-based PV and illustrates considerations for researchers who plan to use PV to gather data.



Madden, T.M., Madden, L.T. and Smith, A.D. (2023), "PechaKucha-Based Participatory Video for Organizational Research", Hill, A.D., McKenny, A.F., O'Kane, P. and Paroutis, S. (Ed.) Methods to Improve Our Field (Research Methodology in Strategy and Management, Vol. 14), Emerald Publishing Limited, Leeds, pp. 157-174.



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