The company, which this application originates with, and the problem we discuss are real. However, we are prepared to identify neither the company nor the product. This chapter discusses the approach, but the data and the time scale have been masked, so that no identification from the data is possible.
Waage, F. (2010), "Predicting a new brand's life cycle trajectory", Lawrence, K. and Klimberg, R. (Ed.) Advances in Business and Management Forecasting (Advances in Business and Management Forecasting, Vol. 7), Emerald Group Publishing Limited, Bingley, pp. 121-134. https://doi.org/10.1108/S1477-4070(2010)0000007011Download as .RIS
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