Generativity is defined in this chapter as the creation of new images, metaphors, physical representations, and so on that have two qualities: they change how people think so that new options for decisions and/or actions become available to them, and they are compelling images that people want to act on. Research and experiences that suggest “positivity,” particularly positive emotion, is not sufficient for transformational change, but that generativity is a key change lever in cases of transformational change, are reviewed. A model of different characteristics of generativity is offered and ways in which appreciative inquiry can be a generative process, increase generative capacity, and lead to generative outcomes, are discussed. Ways to increase the generativity of appreciative inquiry through generative topics, generative questions, generative conversations, and generative action are offered.
Bushe, G.R. (2013), "Generative Process, Generative Outcome: The Transformational Potential of Appreciative Inquiry", Organizational Generativity: The Appreciative Inquiry Summit and a Scholarship of Transformation (Advances in Appreciative Inquiry, Vol. 4), Emerald Group Publishing Limited, Bingley, pp. 89-113. https://doi.org/10.1108/S1475-9152(2013)0000004003
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