The impacts of institutional differences on learning in international strategic alliances
International Marketing in Rapidly Changing Environments
Publication date: 20 January 2014
Learning through international strategic alliances is usually influenced by dispersed locations and cultural difference between the countries of the two firms. This research highlights the importance of contextual factors on learning through international strategic alliances. Based on an empirical study of 271 alliances, our findings reveal that successful alliance learning not only depends on the partner’s openness to share knowledge but also relies on the firm’s capacity to identify and absorb such knowledge. Institutional differences between the countries from where partner firms originate are considered to hinder the alliance learning by decreasing the firm’s absorptive capacity and by enhancing knowledge ambiguity. However, our research suggests that frequent direct communication and high levels of mutual trust and reciprocal commitment between partner firms positively moderate the noxious effects of institutional differences on the alliance learning process.
Ho, M.H.-W. and Ghauri, P.N. (2014), "The impacts of institutional differences on learning in international strategic alliances", International Marketing in Rapidly Changing Environments (Advances in International Marketing, Vol. 24), Emerald Group Publishing Limited, Bingley, pp. 43-72. https://doi.org/10.1108/S1474-7979(2013)0000024007
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