Preface
Michigan State University Contributions to International Business and Innovation
ISBN: 978-1-84855-440-5, eISBN: 978-1-84855-441-2
Publication date: 1 January 2008
Abstract
This volume of the Advances in International Marketing is quite unique. It features chapters written by doctoral graduates of Michigan State University (MSU)'s marketing department. It also represents a culmination of my 21 years of service to MSU. This tenure has truly been a special journey full of satisfaction and gratification.
Citation
Tamer Cavusgil, S. (2008), "Preface", Tamer Cavusgil, S. (Ed.) Michigan State University Contributions to International Business and Innovation (Advances in International Marketing, Vol. 19), Emerald Group Publishing Limited, Leeds, pp. xi-xiii. https://doi.org/10.1108/S1474-7979(2009)0000019003
Publisher
:Emerald Group Publishing Limited
Copyright © 2008, Emerald Group Publishing Limited