This study contributes significantly to the existing literature that will assist future BI researchers especially in achieving sustainable competitive advantage. In particular, the model will help practitioners to consider the resources that they are likely to consider when deploying BI. Finally, the applications of this study can be extended through further adaptation in other industries and various geographic contexts.
Ahmad, A. (2015), "Business Intelligence for Sustainable Competitive Advantage", Sustaining Competitive Advantage Via Business Intelligence, Knowledge Management, and System Dynamics (Advances in Business Marketing and Purchasing, Vol. 22A), Emerald Group Publishing Limited, Bingley, pp. 3-220. https://doi.org/10.1108/S1069-096420150000022014
Emerald Group Publishing Limited
Copyright © 2015 Emerald Group Publishing Limited