About the Editors
Business-to-Business Marketing Management: Strategies, Cases, and Solutions
ISBN: 978-1-78052-576-1, eISBN: 978-1-78052-577-8
Publication date: 16 April 2012
Abstract
Mark S. Glynn is an Associate Professor of Marketing at the Business and Law Faculty, AUT University, Auckland, New Zealand. He obtained his PhD in marketing from the University of Auckland. In 2006, Mark won the Emerald/EFMD best thesis award for outstanding doctoral research in the category of marketing strategy. His research experience is in the areas of branding, relationship marketing, business-to-business marketing, and retail channels. Mark Glynn's business-to-business research appears in Industrial Marketing Management, the European Journal of Marketing, Journal of Business Research, Journal of Business & Industrial Marketing, Advances in Business Marketing & Purchasing, Australian Marketing Journal, and Marketing Theory. He also serves on the editorial boards of Industrial Marketing Management and the Journal of Business & Industrial Marketing.
Citation
(2012), "About the Editors", Glynn, M.S. and Woodside, A.G. (Ed.) Business-to-Business Marketing Management: Strategies, Cases, and Solutions (Advances in Business Marketing and Purchasing, Vol. 18), Emerald Group Publishing Limited, Leeds, p. xi. https://doi.org/10.1108/S1069-0964(2012)0000018004
Publisher
:Emerald Group Publishing Limited
Copyright © 2012, Emerald Group Publishing Limited