Transformation in a Tightly Nested System: Employing Fast Cycles of Change

Research in Organizational Change and Development

ISBN: 978-1-78635-360-3, eISBN: 978-1-78635-359-7

ISSN: 0897-3016

Publication date: 21 July 2016


A reason why industry incumbents seldom survive technology transitions is their strong reliance on an efficient, but inflexible organizational system. We studied three digital transformation initiatives that created fast progress in a struggling newspaper group by working against the industry logic and established thinking in the area. This chapter argues that management succeeded in introducing a new strategic practice through these transformation initiatives. We focus on three factors contributing to the success: complexity management, short time development of a long-term vision, and the introduction of impossible goals.



Fredberg, T. and Pregmark, J. (2016), "Transformation in a Tightly Nested System: Employing Fast Cycles of Change", Research in Organizational Change and Development (Research in Organizational Change and Development, Vol. 24), Emerald Group Publishing Limited, pp. 185-219.

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