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Duck, It’s a Raven! Writing Stirring Stories with Andersen’s Sinister Shadow

Consumer Culture Theory

ISBN: 978-1-78754-286-0, eISBN: 978-1-78754-285-3

Publication date: 10 April 2019


Purpose: At a conference inspired by Hans Christian Andersen, this chapter makes the case for his shadowy American contemporary, Edgar Allan Poe.

Methodology: Employing a comparative literary analysis, it contends that consumer culture theory (CCT) can learn more from Poe’s quothful raven than Andersen’s ugly duckling.

Findings: Principally that Poe’s Ps of Perversity, Pugnacity, and Poetry are particularly pertinent to an adolescent, self-harm-prone subdiscipline that’s struggling to find itself and make its way in the world.

Originality: Poe and Andersen’s names rarely appear in the same sentence. They do now.



Brown, S. (2019), "Duck, It’s a Raven! Writing Stirring Stories with Andersen’s Sinister Shadow", Bajde, D., Kjeldgaard, D. and Belk, R.W. (Ed.) Consumer Culture Theory (Research in Consumer Behavior, Vol. 20), Emerald Publishing Limited, Leeds, pp. 185-195.



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