The paper by Arnould and Thompson (2005) has proven to be influential in terms of systematizing and placing a widely accepted disciplinary brand upon an extensive body of culturally oriented consumer research. The CCT designation has also provided an important impetus for institution building. The 10-year anniversary of this article (and not incidentally the CCT conference from which the papers in this volume hail) provides a unique opportunity for the authors to comment upon the broader ramifications of their original proposals.
Arnould, E. and Thompson, C. (2015), "Introduction: Consumer Culture Theory: Ten Years Gone (and Beyond)", Consumer Culture Theory (Research in Consumer Behavior, Vol. 17), Emerald Group Publishing Limited, pp. 1-21. https://doi.org/10.1108/S0885-211120150000017001Download as .RIS
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