Consumer Culture Theory: The Seven Year Itch

Abstract

In this volume, you will find a selection of consumer culture theory based research in consumer behavior. All were presented at the seventh conference on consumer culture theory held at Saïd Business School, Oxford University in August 2012. The papers in this volume were selected by the editors based on reviewer feedback on the qualities of these papers as well as editors’ readings of the various manuscripts.

Citation

Askegaard, S., Belk, R.W. and Scott, L. (2012), "Consumer Culture Theory: The Seven Year Itch", Belk, R.W., Askegaard, S. and Scott, L. (Ed.) Research in Consumer Behavior (Research in Consumer Behavior, Vol. 14), Emerald Group Publishing Limited, Leeds, pp. xiii-xvi. https://doi.org/10.1108/S0885-2111(2012)0000014003