Originality/value of the chapter – A phenomenon previously not studied, part of the value lies in the ethnographic descriptions capturing the PJ phenomenon. With these empirical descriptions, we wish to add to discussions of how the stigmatized groups gets orchestrated as well as the role that stigmatized groups can play at a cultural level.
Lindblad, E. and Ostberg, J. (2011), "The Cultural Role of Stigmatized Youth Groups: The Case of the Partille Johnnys of Sweden", Belk, R.W., Grayson, K., Muñiz, A.M. and Jensen Schau, H. (Ed.) Research in Consumer Behavior (Research in Consumer Behavior, Vol. 13), Emerald Group Publishing Limited, Bingley, pp. 127-143. https://doi.org/10.1108/S0885-2111(2011)0000013011
Emerald Group Publishing Limited
Copyright © 2011, Emerald Group Publishing Limited