The strategy and identity relationship: Towards a processual understanding
The Globalization of Strategy Research
ISBN: 978-1-84950-898-8, eISBN: 978-1-84950-899-5
Publication date: 9 July 2010
Abstract
The paradigmatic separation of the strategy and identity literatures constitutes an ongoing problem for the extension of either into more global contexts. The theorization proposed in this chapter presents rhetoric as the means by which the ‘strategy work’ of reimagining future options and the ‘identity work’ of reformulating the meaning of past actions may be integrated in the present moment. By locating both strategy work and identity work within the continuity of experience, we suggest that scholars will be better able to develop theoretically integrated, empirically grounded and globally relevant studies of strategy.
Citation
Sillince, J.A.A. and Simpson, B. (2010), "The strategy and identity relationship: Towards a processual understanding", Joel A.C., B. and Lampel, J. (Ed.) The Globalization of Strategy Research (Advances in Strategic Management, Vol. 27), Emerald Group Publishing Limited, Leeds, pp. 111-143. https://doi.org/10.1108/S0742-3322(2010)0000027008
Publisher
:Emerald Group Publishing Limited
Copyright © 2010, Emerald Group Publishing Limited