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Different Shades of Green: Environment Uncertainty and the Strategies of Hybrid Organizations

Juan Almandoz

Matthew Lee

Christopher Marquis

Emergence

ISBN: 978-1-78635-915-5, eISBN: 978-1-78635-914-8

Publication date: 24 March 2017

Abstract

How does environmental uncertainty affect the process of starting new hybrid organizations? Our comparative analysis of the formation of two “green” banks – with hybrid goals linked to banking and environmental logics – reveals that shifts in their strategic orientations resulted from attempts to align uncertain and changing resource environments with the composition and goals of the organizations’ top leadership. While the initial idea and goals of the founders were similar, the organizations they established ended up with divergent strategic orientations and senior leadership groups.

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Acknowledgements

Acknowledgments

Special thanks to András Tilcsik, Royston Greenwood, and Marya Besharov for their insightful comments on an earlier draft of this article.

Citation

Almandoz, J., Lee, M. and Marquis, C. (2017), "Different Shades of Green: Environment Uncertainty and the Strategies of Hybrid Organizations", Emergence (Research in the Sociology of Organizations, Vol. 50), Emerald Publishing Limited, Leeds, pp. 31-67. https://doi.org/10.1108/S0733-558X20170000050002

Publisher

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Emerald Publishing Limited