To read the full version of this content please select one of the options below:

Chapter 4 “Showing his Color”: Mark Mallory’s Racial Distinctiveness as Seen Through Media Representations

21st Century Urban Race Politics: Representing Minorities as Universal Interests

ISBN: 978-1-78190-184-7, eISBN: 978-1-78190-185-4

Publication date: 4 April 2013

Abstract

Purpose – The chapter examines the relationship between Black elected officials (as candidates and in office) and the media that covers them by examining how media use race when discussing these officials.Design/methodology/approach – The chapter uses a content analysis design. The basic strategy is to examine eight years’ worth of discussion in newspapers, both in Ohio and nationwide, concerning Mark Mallory as he runs for mayor of Cincinnati and then acts as mayor from 2005 to mid-2012.Findings – The chapter provides information on how the media (mainstream media and Black media) includes racial mentions when discussing Mark Mallory. The findings support my two main hypotheses: that Mark Mallory is more heavily racialized as a mayoral candidate in mainstream newspapers than he is as a sitting mayor, and that for Black newspapers, he is more heavily racialized at either stage (candidate or sitting mayor) than he is with mainstream newspapers.Research limitations/implications – Because the research only looks at one individual, the findings lack generalizability. Therefore, researchers should expand the focus to examine more Black elected officials and/or Black candidates for office.Practical and social implications – The chapter shows how discussions of race around a Black elected official may be beyond that official’s control.Originality/value – This chapter is original in showing how race can be made a part of the public media discussions of minority elected officials. The research design gives us a template for future study of the influence of race in media representations in minority politics.

Citation

McClerking, H.K. (2013), "Chapter 4 “Showing his Color”: Mark Mallory’s Racial Distinctiveness as Seen Through Media Representations", Perry, R.K. (Ed.) 21st Century Urban Race Politics: Representing Minorities as Universal Interests (Research in Race and Ethnic Relations, Vol. 18), Emerald Group Publishing Limited, Bingley, pp. 69-86. https://doi.org/10.1108/S0195-7449(2013)0000018008

Publisher

:

Emerald Group Publishing Limited

Copyright © 2013, Emerald Group Publishing Limited