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Fashion Adoption Categories: A New Investigation of Personality Facets and Demographics

Tricia Widner Johnson (Department of Family and Consumer Sciences Illinois State University Campus Box 5060)

Research Journal of Textile and Apparel

ISSN: 1560-6074

Publication date: 1 August 2008

Abstract

Additional findings showed that gender as well as the personality facets of actions and achievement striving are significant predictors for fashion opinion leading. Age, gender, education, and the personality facet of deliberation are significant predictors for fashion opinion seeking. In the present study, there is no overlap among the variables found to be significant predictors of fashion innovation, fashion opinion leading, and fashion opinion seeking. The results imply that neither personality nor demographics are the common characteristics between any two of the three adoption categories. Implications for future research on fashion adoption categories are discussed.

Keywords

Citation

Johnson, T.W. (2008), "Fashion Adoption Categories: A New Investigation of Personality Facets and Demographics", Research Journal of Textile and Apparel, Vol. 12 No. 3, pp. 47-55. https://doi.org/10.1108/RJTA-12-03-2008-B005

Publisher

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Emerald Group Publishing Limited

Copyright © 2008 Emerald Group Publishing Limited