Additional findings showed that gender as well as the personality facets of actions and achievement striving are significant predictors for fashion opinion leading. Age, gender, education, and the personality facet of deliberation are significant predictors for fashion opinion seeking. In the present study, there is no overlap among the variables found to be significant predictors of fashion innovation, fashion opinion leading, and fashion opinion seeking. The results imply that neither personality nor demographics are the common characteristics between any two of the three adoption categories. Implications for future research on fashion adoption categories are discussed.
Johnson, T.W. (2008), "Fashion Adoption Categories: A New Investigation of Personality Facets and Demographics", Research Journal of Textile and Apparel, Vol. 12 No. 3, pp. 47-55. https://doi.org/10.1108/RJTA-12-03-2008-B005
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