Promoting sustainable ventures among university students in Pakistan: an empirical study based on the theory of planned behavior
ISSN: 1074-8121
Article publication date: 8 March 2021
Issue publication date: 4 June 2021
Abstract
Purpose
This study aims to examine the drivers of sustainable entrepreneurship intention (SEI) among university students in Pakistan.
Design/methodology/approach
A survey-based methodology was used to collect the data from the participants. Further, this study used covariance-based structural equation modeling to test the proposed hypotheses.
Findings
The findings of this study confirm that the model of sustainable entrepreneurship is effective as it explains 83% variance to predict SEI among the students.
Originality/value
This research has contributed to the literature of sustainable entrepreneurship and proposed valuable insights in understanding the influence of sustainability education, sustainability attitude, self-efficacy and self-identity on SEI.
Keywords
Acknowledgements
Competing interests: The authors declare that they have no competing interest.Availability of the data and material: The data sets used/or analyzed during this study are available from the corresponding author on reasonable request. (Check for other).
Citation
Waris, I., Farooq, M., Hameed, I. and Shahab, A. (2021), "Promoting sustainable ventures among university students in Pakistan: an empirical study based on the theory of planned behavior", On the Horizon, Vol. 29 No. 1, pp. 1-16. https://doi.org/10.1108/OTH-10-2020-0035
Publisher
:Emerald Publishing Limited
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