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Promoting sustainable ventures among university students in Pakistan: an empirical study based on the theory of planned behavior

Idrees Waris (Department of Management Sciences, University of Turbat, Turbat, Pakistan)
Muhammad Farooq (Department of Business Administration, Yasar University, Izmir, Turkey)
Irfan Hameed (Faculty of Business Administration, IQRA University, Karachi, Pakistan, and Institute of Business Management, Karachi, Pakistan)
Atif Shahab (College of Business Management, Institute of Business Management, University of Kuala Lumpur, Kuala Lumpur, Malaysia)

On the Horizon

ISSN: 1074-8121

Article publication date: 8 March 2021

Issue publication date: 4 June 2021

397

Abstract

Purpose

This study aims to examine the drivers of sustainable entrepreneurship intention (SEI) among university students in Pakistan.

Design/methodology/approach

A survey-based methodology was used to collect the data from the participants. Further, this study used covariance-based structural equation modeling to test the proposed hypotheses.

Findings

The findings of this study confirm that the model of sustainable entrepreneurship is effective as it explains 83% variance to predict SEI among the students.

Originality/value

This research has contributed to the literature of sustainable entrepreneurship and proposed valuable insights in understanding the influence of sustainability education, sustainability attitude, self-efficacy and self-identity on SEI.

Keywords

Acknowledgements

Competing interests: The authors declare that they have no competing interest.Availability of the data and material: The data sets used/or analyzed during this study are available from the corresponding author on reasonable request. (Check for other).

Citation

Waris, I., Farooq, M., Hameed, I. and Shahab, A. (2021), "Promoting sustainable ventures among university students in Pakistan: an empirical study based on the theory of planned behavior", On the Horizon, Vol. 29 No. 1, pp. 1-16. https://doi.org/10.1108/OTH-10-2020-0035

Publisher

:

Emerald Publishing Limited

Copyright © 2021, Emerald Publishing Limited

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